Poster Analysis 3

2 Fast 2 Furious is very much the type of film designed for a male audience. The use of a bold, striking silver font with the tag line ‘How fast do you like it?’ asks the audience a direct question and entices them to go and see the film for not only the cars but the experience as a whole and the actual narrative of the film. As much as the Fast and Furious franchise is supposed to be about the cars, the image itself actually makes the audience realise that there is a deeper sub-plot about the main characters. By having Paul Walker and Tyrese as the central characters at the top, with Eva Mendes and Devon Aoki at the bottom it gives the representation that men would be more likely to go and watch the movies for the women and the cars and it would also bring in a female audience by having attractive males for the lead.