Poster Analysis 1

The film bring it on is mainly for a predominantly female American audience. Or so it would seem. In actual fact the film ‘Bring it on’ is targeted for young male adults in the way the iconography has attractive young females on the poster.  This text in the billing block is not placed in its typical place and it set at the top below the titles leaving room for a full picture of the leading characters. By having the simple but memorable tag line ‘may the best moves win’ it brings about the male conventions in a way that with the art of war it would typically be the phrase ‘May the best man win’, it also shows that through the bold use of writing is actually more suited for males which is another reason for attracting a male audience to go and see the film. At the time of this film coming out Gabriella Union and Kirsten Dunst were up and coming actors and were wanting to prove that they could have a polysemic view of being more than just a pretty face or good at acting, but to also have the skills do all of the cheering involved in the film itself. The white on black writing gives a harsh effect that there is more to the film than what the poster may suggest. As much as the film is called ‘Bring it on’ the suggesting conflict between two groups of people the image based around the text could not make that any clearer because of the bold black line down the middle.